For creators
Sign inBook a callBook a call
How it worksPricingFor agenciesUGC pricing
Book a callFor creatorsSign in

Performance based UGC.

From creators who stand behind their content.

Videos go straight to your Meta account. You only pay on sales generated by each video. If a video does not sell, you pay nothing.

I am a
Book a 30-minute call

Figures are illustrative.

UGC is broken.

This is what a UGC campaign looks like today. Scroll to see time and costs add up.

  1. Week 1

    Searching

    You search Facebook groups and Instagram for creators. You message forty; twelve reply. All alongside your other work.

  2. Week 2

    Negotiating

    Nothing is standardised. A creator with 10,000 followers asks for €300; another with the same reach asks for €5,000. Each has a different licence and contract, and the email chain has 88 messages.

  3. Week 3

    Samples and materials

    Product requests arrive as phone screenshots; videos via Google Drive and WeTransfer. There is no single view of what has been approved.

  4. Week 4

    Upfront payment

    Ten videos at €150 each. You pay €1,500 before a single customer sees any of them.

  5. Week 6

    Testing

    Meta gives budget to two videos; hardly anyone sees the other eight. Ad reports differ from your store’s sales. Which video actually sold?

  6. Month 3

    Start again

    The winning video wears out and its licence expires. Before the season, you contact the same creators again and pay again.

We are creating a more transparent and fairer environment for everyone. Brands pay for results, creators earn from results, and both see the same figures.

My Laura works differently

From your first creator to payout. All in one app.

  1. Step 1

    Creator sourcing

    • Creators who know their videos sell are ready to stand behind them.
    • We find them for you.
    • Or invite your own trusted creators directly.
  2. Step 2

    Publish your programme

    • Which category do you want to promote?
    • What sales commission are you offering?
    • Will there also be a fixed video fee?
    • The script, messaging direction and anything creators need to know before they start.
  3. Step 3

    Creators apply

    • Terms are clearly defined upfront.
    • Once you approve a creator, the contract is signed.
  4. Step 4

    Products are requested in the app

    • We connect directly to your store.
    • The creator requests a product in the app.
    • Your approval creates an order ready to ship to the creator’s address.
  5. Step 5

    See videos in your dashboard

    • All finished videos in one place.
    • Need a change? Leave feedback.
    • Happy with the video? Send it to your Meta Ads account in one click.
  6. Step 6

    Launch campaigns

    • Every video has tracking.
    • When a sale happens, both you and the creator see it in the app.
    • A complete view of what works and what does not.
  7. Step 7

    The platform pays creators

    • Automatically, from sales generated by the videos.
    • No invoices from creators.
    • No transfers for you to make.

What you get

A steady flow of new content

New videos every month from dozens of different faces. When a winning video wears out, its replacement is already waiting in the app.

Finally, performance based UGC

You only pay on sales generated by each video. A video that does not sell costs nothing.

Hassle-free licences

Use the video for as long as the ad runs. Even next Christmas, without chasing creators.

Everything in one place

Creators, contracts, products, videos and payouts. No email chains or WeTransfers.

Sales per video

See how much each video sold, beyond Meta’s reports. Shoptet, Shopify, WooCommerce and custom stores.

Review before launch

Laura checks the hook, clarity and claims before you see a video.

Brand Meta ad spend10 000 €+per month

We work with brands spending more than €10,000 a month on Meta ads.

With a smaller budget, creators could not earn enough from sales share. You would need to pay separately for each video, as in a standard UGC collaboration. That is why we keep this threshold.

That’s us. Book a call

A good fit if you

  • sell your own product through your own store,
  • already make a profit on Meta,
  • spend more than €10,000 a month on Meta ads,
  • sell a product people buy without a long decision process.

Not yet a fit if you

  • have a few thousand euros a month for ads,
  • do not have your own online store,
  • sell a product with a decision process lasting weeks.

Get in touch later. With a smaller budget, creators would not earn enough from sales share and each video would need a separate fee, usually €100–350.

You only receive videos we have reviewed.

Every video goes through two reviews before you see it: first Laura, our AI assistant, then a member of our team. Weak videos go back to the creator with specific advice.

  1. 1The creator uploads a videoto the My Laura app
  2. 2Laura reviews ithook, clarity, claims and script alignment
  3. 3Our team checks itpicture and sound quality, brand tone
  4. 4Only then do you see itin the dashboard, ready for approval

We take the videos that sell beyond borders.

We automatically dub winning videos into other languages. Run them in Czechia, Poland, Hungary or Romania without another shoot, and still only pay on sales.

  • We handle translation, dubbing and creator consent.
  • A proven video, new markets, no new shoot.
  • In every country, you only pay on sales generated by the video.

Figures are illustrative.

Frequently asked questions

How much does it cost?

You only pay a share of sales from our videos. No fees for recruitment, contracts or the platform.

How do you know which video generated an order?

Every video has its own ID in the ad link. The store records it with the order. We connect Shoptet, Shopify, WooCommerce and custom stores.

Who runs the ads?

You or your agency, in your ad account. We provide videos, creators, contracts and billing.

Who owns the video?

The creator remains the author. You may use the video in online ads while paying the sales share.

What if a video does not sell?

You do not pay for it. Every approved video needs to be tested to give the creator a fair chance.

Let’s see if it works for you

Book a 30-minute callor [email protected]