You choose the product. We handle the rest.
We handle creators, video reviews, licences and payouts. Approved videos go straight to your Meta account, and you pay from the sales they generate.
- You choose the product
- Brief and creators
- Laura's review
- Videos in your Meta account
- Payment from sales
From the call to payment from sales
At every step, you can see who's responsible. Laura and our team take on most of the work with creators.
- YouMy Laura
Step 1: We check whether it's a good fit
On a 30-minute call, we review your Meta budget, target ROAS, margin and tracking. Below 10 000 € a month, videos don't get enough room for testing and creators wouldn't earn from their share. You would need to pay separately for each video produced, usually 100 to 350 €.
- A quick checklist: website and checkout, pixel and Conversions API, audiences.
- You
Step 2: Connect your Meta account and online store
Share your ad account with us and connect your online store. We support Shoptet, Shopify, WooCommerce and custom solutions. We access only what we need to deliver videos and handle billing. We don't launch or change your ads.
- YouMy Laura
Step 3: Brief and creator selection
First, decide which category or product you want to promote. Together we create a brief: who it's for, why people buy it and what claims you can make. Then we select creators whose videos have already generated sales and add new faces.
- Each creator gets no more than a few videos a month to keep the videos varied.
- Products for creators are ordered through your online store.
- Creator
Step 4: Filming
Creators film to the brief and upload their videos to the My Laura app.
- Laura (AI)You
Step 5: Review and approval
Laura, our AI assistant, checks every video before you see it. Videos that fall short of the quality standard or brief are automatically sent back to the creator for changes. You receive only those that pass, and approve them with one click. Only what you approve goes into your account.
- You
Step 6: Launch videos in your own account
Approved videos appear in your ad account. You or your agency launch them using our guide.
- One sales campaign, ad sets grouped by angle, each with 5 to 10 videos from different creators.
- Videos run as Partnership Ads under the creator's name.
- You commit to testing every approved video with an adequate budget. Only winners are scaled.
- YouMy Laura
Step 7: Pay only for results
You usually pay a share of sales: the creator receives the agreed share of orders carrying the video's ID, and My Laura receives its own share. There may also be campaigns with an agreed fixed payment per video. You always pay one amount to us; we pay the creators and handle contracts, licences and taxes. See pricing for details.
The first step is a 30-minute call. We'll see whether it makes sense for you.
Book a callStep 8: Scale winners into more countries
Laura (AI)YouAre your videos working? Scale them into other countries too.
Laura handles dubbing and adjustments for you. She dubs the winning video in the creator's voice into Czech, Polish, Hungarian and other languages, ready for a new market.
- No new filming: a proven video in new markets.
- With the creator's consent and a label showing the video was edited with AI.
- In every country, you pay only from the sales the video generates.
Figures are illustrative.
How we know which video made the sale
Every video has its own ID. It travels with the video from the ad to the order in your online store.
The customer sees an ad
The video runs in your Meta account as an ad under the creator's name.
They click a link carrying the video's ID
The ad link contains the video's ID. Your online store remembers it.
They buy from your online store
Checkout works as usual. The customer doesn't need to do anything extra.
The order carries the video's ID
Your store records the ID on the order. Both the creator's share and ours are calculated from it.
This lets you see every order the video generated, even when the customer didn't use a discount code.
What we do and what you do
We take care of creators, contracts and payments. At every stage, you only make the decisions that matter.
Frequently asked questions
Who launches the ads?
You or your agency, in your ad account. We provide creators, videos, contracts, tracking and billing. We don't make changes to your campaigns.
How do you know which order came from which video?
Every video has its own ID in the ad link. Your online store saves it and records it on the order. We support Shoptet, Shopify, WooCommerce and custom solutions. Revenue share is calculated only on orders carrying the video's ID.
Why do Meta's figures differ from orders with a video ID?
Meta also takes credit for purchases after an ad view and models some purchases, so its figures tend to be higher. Meta is enough to decide which video is winning. For billing, we use orders from your online store that you can verify.
Do I have to launch every approved video?
Yes, you commit to testing every approved video with an adequate budget. Otherwise, creators can't tell whether the video didn't sell or nobody saw it. The scaling budget then goes only to videos that meet your target.
Who owns the video?
The creator remains the author. You can use the video in online ads for as long as you pay a share of sales. We handle licences and creator consent.
Who is it for?
Brands spending more than 10 000 € a month on Meta ads, with tracking in their online store and enough margin to support revenue sharing. On the call, we'll check together whether it's right for you.