How much does a UGC video really cost in 2026?
100 – 350 €charged by a creator when working directly
The price of a UGC video comes with work that grows with every video, plus the cost of videos that don't sell.
- + hours of searching and negotiating
- + contracts, licences and invoices
- Not every video sells
Updated
What if you need videos every month?
Direct collaboration works for a few videos. When UGC is your main growth channel, the work multiplies with every additional video.
How much work it takes
Assumptions: around 5 hours of work per video when working directly with creators; a full-time role is 160 hours a month. Illustrative calculation.
Do creators aim for quantity or quality?
Today, the market pays creators per video, so their goal differs from yours.
Creators are rewarded for making more videos.
Creators are rewarded for making better videos.
Illustrative figures: a great video sold 20 000 € worth of products in half a year; creator's share 8 %.
Payment per video vs. revenue sharing
When each approach makes sense
It mainly depends on how much you spend on Meta ads and how much your growth relies on UGC.
Payment per video is enough
- You need a few videos for your website, product page or organic profile.
- You haven't started Meta ads yet or spend little on them.
- You don't have tracking that attributes an order to a specific video.
Revenue sharing with My Laura
- You spend 10 000 € or more a month on Meta ads and need a steady supply of new videos.
- You have a high-margin product and don't want to pay for videos that don't sell.
- You want your videos made by creators who successfully sell in your category.
Frequently asked questions
How much does a UGC video cost in Slovakia?
Usually 100 to 350 € for a 30-second video when working directly with a creator. Creators charge separately for ad licensing or limit its duration, and additional hooks, variants or exclusivity cost extra.
Does the video price include an ad licence?
Not always. With direct collaboration, the paid-ad licence is often limited to 3 to 6 months or a year and to specific countries. Extensions and exclusivity cost extra. Before ordering, check how and for how long you can use the video.
Why do UGC video prices vary so much?
The creator's experience, number of variants, licence scope, exclusivity and who writes the script all affect the price. Agencies add a margin to the creator's fee for selection, scripting and logistics.
Which is cheaper: a platform or working directly with a creator?
Fixed-price platforms add a monthly subscription and a fee on creator payments to the creator's price. Direct collaboration has no subscription, but takes more time: searching, negotiating, contracts and invoices take dozens of hours per campaign. In both cases, you pay upfront, including for videos that don't sell.
How much does a UGC video cost through My Laura?
You pay nothing upfront for the video. You pay a share of the sales it generates, and a video that doesn't sell costs you nothing. We work with brands spending more than 10 000 € a month on Meta ads.