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Performance based UGC.

From creators who stand behind their content.

UGC videos from vetted creators straight to your agency’s Meta Ads account. You manage ads; we handle creators, contracts, attribution and payouts. Your client only pays on sales.

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Figures are illustrative.

UGC is broken.

This is what a UGC campaign for one client looks like today. Scroll to see time and costs add up.

  1. The start

    The client wants UGC

    You will not look for another agency just for this. You can find the creators yourselves, right?

  2. Week 1

    Searching

    Facebook groups, Instagram, dozens of messages. One in three replies. Alongside campaigns for your other clients.

  3. Week 2

    Negotiating

    Each creator has a different price, licence and contract. You get the client’s approval on everything as the email chain grows.

  4. Week 3

    Samples and materials

    The client ships products; you collect addresses. Videos arrive via Google Drive and WeTransfer.

  5. Week 4

    Upfront payment

    Your client pays €1,500 for ten videos before a single customer sees them. Then asks you if it is worth it.

  6. Week 6

    Testing

    Meta gives budget to two videos. Your client wants to know which sold, and ad figures do not match the store.

  7. Month 3

    Start again

    The winner wears out and licences expire. The whole cycle starts again, separately for each client.

We are creating a more transparent and fairer environment for everyone. Brands pay for results, creators earn from results, and both see the same figures.

My Laura works differently

From your first creator to payout. All in one app.

  1. Step 1

    Creator sourcing

    • Creators who know their videos sell are ready to stand behind them.
    • We find them for you.
    • Or invite your own trusted creators directly.
  2. Step 2

    Publish your programme

    • Which category do you want to promote?
    • What sales commission are you offering?
    • Will there also be a fixed video fee?
    • The script, messaging direction and anything creators need to know before they start.
  3. Step 3

    Creators apply

    • Terms are clearly defined upfront.
    • Once you approve a creator, the contract is signed.
  4. Step 4

    Products are requested in the app

    • We connect directly to your client’s store.
    • The creator requests a product in the app.
    • Approval creates an order in your client’s store, ready to ship to the creator.
  5. Step 5

    See videos in your dashboard

    • All finished videos in one place.
    • Need a change? Leave feedback.
    • Happy with the video? Send it to the Meta Ads account you manage in one click.
  6. Step 6

    Launch campaigns

    • Every video has tracking.
    • When a sale happens, both you and the creator see it in the app.
    • A complete view of what works and what does not.
  7. Step 7

    The platform pays creators

    • Automatically, from sales generated by the videos.
    • No invoices from creators.
    • No transfers for you to make.

What you get

A steady flow of new content

New videos every month from dozens of different faces. When a winning video wears out, its replacement is already waiting in the app.

Finally, performance based UGC

Your client only pays on sales generated by each video. A video that does not sell costs nothing.

Hassle-free licences

Use the video for as long as the ad runs. Even next Christmas, without chasing creators.

Everything in one place

Creators, contracts, products, videos and payouts. No email chains or WeTransfers.

Sales per video

See how much each video sold, beyond Meta’s reports. Shoptet, Shopify, WooCommerce and custom stores.

Your client stays yours

Your client pays you as usual. We take a share of sales, not your fee.

Brand Meta ad spend10 000 €+per month

We work with brands spending more than €10,000 a month on Meta ads.

Have clients like these? Add performance based UGC while keeping ad management.

We have clients like these. Book a call

Brands find you right in the app.

Every partner agency has a profile in My Laura. Brands looking for help with ads or their programme can choose you there.

  • A profile with results: revenue generated for brands and the number of brands.
  • Brands invite you to their programme in one click.
  • When a brand asks for help with Meta, we recommend vetted partners.

You only receive videos we have reviewed.

Every video goes through two reviews before you see it: first Laura, our AI assistant, then a member of our team. Weak videos go back to the creator with specific advice.

  1. 1The creator uploads a videoto the My Laura app
  2. 2Laura reviews ithook, clarity, claims and script alignment
  3. 3Our team checks itpicture and sound quality, brand tone
  4. 4Only then do you see itin the dashboard, ready for approval

We take the videos that sell beyond borders.

We automatically dub winning videos into other languages. Your client runs them in Czechia, Poland, Hungary or Romania without another shoot, and you manage them as usual.

  • We handle translation, dubbing and creator consent.
  • A proven video, new markets, no new shoot.
  • In every country, your client only pays on sales generated by the video.

Figures are illustrative.

Frequently asked questions

What does the agency earn?

Your usual client fee. We take a share of sales from the videos, paid by the client.

Can I bring my own creators?

Yes. We move them to sales share and handle their contracts and payouts.

Whose store do you connect to?

Your client’s store. It tells us which video generated each order and also creates product orders for creators.

Who can see the data?

You and your client see spend, purchases and ROAS per video. Creators see their own videos’ results.

Become a partner agency

Book a 30-minute callor [email protected]